Are Hesitant Agents Costing You Deals?

3 Ways a Hesitant Agent Became the Team's Top Producer After a Workshop

On most real estate teams, there’s that one agent who everyone knows has great potential— but hesitates to pick up the phone.

Meet Ryan (name changed), an agent that clients love, yet he dreads calling leads because he doesn’t want to come across as “salesy”. Despite encouragement and coaching, he still struggled to overcome his hesitation, leaving potential deals untouched.

What Changed?

1. Understanding the Ideal Client

In our Brand Breakthrough Workshop, we began by clearly identifying Ryan’s team’s ideal client: Latino families who were first-time homebuyers. These families often mistakenly believed homeownership was beyond their reach—thinking they needed perfect credit or substantial down payments.

When Ryan fully understood this, his mindset shifted profoundly. He realized that he wasn’t “selling,” he was helping families achieve a dream they didn’t even know was possible— homeownership. This understanding lit a fire in him, and he made 100 calls in the following week, after weeks of inactivity.

2. Using the Right Words to Build Trust

Through the workshop, we discovered his ideal clientele had understandable mistrust, as many believed homeownership was unattainable. The team focused on expressing empathy and openly addressing misconceptions about the financial requirements for purchasing. Ryan learned to use empathetic language from the Brand Breakthrough Workshop to build trust and demonstrate competence clearly and effectively.

Ryan not only increased his call volume dramatically but also quickly became the top-performing agent on the team in terms of scheduled appointments. One of those appointments converted to a closed deal, and another client achieved a ‘big dream.’

3. Structuring the Day for Consistent Results

One of the biggest challenges teams face is prioritizing critical tasks. During our BrandBreakthrough Workshop, we helped Ryan’s team clearly understand exactly what daily activities were most important to deliver results. By establishing a simple framework for this, there was an easy-to-follow daily structure to keep the agents focused.

The immediate result? Agents felt less stressed, gained greater clarity, and performed at consistently higher levels because they knew precisely what actions to prioritize each day.

The Results

Ryan transformed from hesitant and uncertain to confident. His newfound confidence didn’t just change his personal results—it positively impacted the whole team’s bottom line.

The Brand Breakthrough Workshop is based on the proven StoryBrand framework trusted by thousands of businesses, including major real estate brands like Keller Williams and Berkshire Hathaway. Your agents can experience this same transformation. Don’t keep missing deals because your team isn’t on the same page about the value you provide.

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FAQ

What happens in the Brand Breakthrough Workshop?

We spend one day getting your team aligned on a message that actually wins business.

You’ll leave with:

_✓____A clear message your team can use in real conversations

_✓____A unified way to explain what sets your team apart

_✓____A practical plan to roll it out across sales, recruiting, and marketing

Why is having a unified message so important for my team?

Because confused prospects don’t ask questions—they just hire someone else.

When your team shares a unified message, it:

_✓____Makes your value instantly clear

_✓____Streamlines marketing and lead gen

_✓____Improves recruiting and referrals

_✓____Reduces how often you have to step in and explain things

How do I know this messaging approach actually works?

The Brand Breakthrough Workshop is built on the StoryBrand framework—used by 10,000+ businesses and real estate leaders at Keller Williams, Berkshire Hathaway, and Ninja Selling.

It’s a proven process that gets everyone speaking the same language—and using it to drive results.

What results can we expect–and how fast?

Most teams see a noticeable shift in confidence and alignment immediately. Within a few weeks, many report:

_✓____More client appointments

_✓____Better conversions

_✓____More consistent messaging across agents and channels

How do you make sure these changes stick?

After the session, you choose the level of support you want:

1. Guided implementation

2. Fractional marketing leadership

3. Full-service messaging & marketing support

Each option helps your team stay consistent without putting the burden back on you.

Is the workshop in-person or remote?

The best results come from in-person sessions, but remote delivery is available if needed.

Who should attend the workshop from my team?

Team leaders, high-performing agents, and key players in marketing or operations—anyone responsible for sales, communication, or recruiting.

What if our team doesn't experience a clear breakthrough ("Ah-Ha" Moment)?

If your team doesn’t experience a clear breakthrough during the workshop, I offer a full refund—no questions asked.